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TH
brand promoter
Talenzy HR Solutions & Services
Guntur, Andhra Pradesh Full Time 3 vacancies
Salary
180,000 - 216,000 LPA
Experience
2-4 years
Applications
5
Job Description
Job Title: Business Development Executive
Department: Sales & Distribution / Trade Marketing
Reports To: Area Sales Manager / Distributor Manager
Location: Field-based (assigned territory)
Employment Type: Full-Time
Role Overview
The Retail Activation Executive serves as a brand representative on behalf of the Dealer/Distributor, responsible for conducting site reconnaissance (recce) of retail outlets, assessing spatial feasibility, and planning optimal placement of brand promotional materials to maximize in-store brand visibility and impact.
Key Responsibilities
• Conduct field visits and systematic recce of assigned retail outlets to evaluate layout, footfall zones, and visibility potential
• Measure and document available space (walls, shelves, counters, entry points) suitable for branding and POSM (Point of Sale Materials) placement
• Identify ideal locations within the shop for banners, standees, display units, branding boards, and product displays
• Record outlet details including shop dimensions, current branding status, competitor visibility, and photographic documentation
• Coordinate with the distributor/dealer team to plan and execute material deployment based on recce findings
• Submit structured visit reports with measurements, photographs, and placement recommendations
• Build and maintain strong relationships with retail shop owners to ensure brand presence is maintained and updated
• Track and report brand visibility compliance across assigned outlets
• Support the execution of trade marketing campaigns and promotional events at the retail level
Key Skills & Competencies
• Strong observation and spatial assessment ability
• Basic measurement and documentation skills (tape measure, floor plan sketching)
• Familiarity with POSM, branding collaterals, and visual merchandising concepts
• Good interpersonal and negotiation skills with retailers
• Proficiency in basic reporting tools (Excel, mobile apps, or CRM tools)
• Self-motivated with ability to manage independent field schedules
Qualifications
• Graduate in any discipline (Marketing or Business preferred)
• 1–3 years of experience in field sales, trade marketing, or retail activation
• Two-wheeler license and willingness to travel within assigned territory
• Basic smartphone proficiency for photo documentation and reporting
Department: Sales & Distribution / Trade Marketing
Reports To: Area Sales Manager / Distributor Manager
Location: Field-based (assigned territory)
Employment Type: Full-Time
Role Overview
The Retail Activation Executive serves as a brand representative on behalf of the Dealer/Distributor, responsible for conducting site reconnaissance (recce) of retail outlets, assessing spatial feasibility, and planning optimal placement of brand promotional materials to maximize in-store brand visibility and impact.
Key Responsibilities
• Conduct field visits and systematic recce of assigned retail outlets to evaluate layout, footfall zones, and visibility potential
• Measure and document available space (walls, shelves, counters, entry points) suitable for branding and POSM (Point of Sale Materials) placement
• Identify ideal locations within the shop for banners, standees, display units, branding boards, and product displays
• Record outlet details including shop dimensions, current branding status, competitor visibility, and photographic documentation
• Coordinate with the distributor/dealer team to plan and execute material deployment based on recce findings
• Submit structured visit reports with measurements, photographs, and placement recommendations
• Build and maintain strong relationships with retail shop owners to ensure brand presence is maintained and updated
• Track and report brand visibility compliance across assigned outlets
• Support the execution of trade marketing campaigns and promotional events at the retail level
Key Skills & Competencies
• Strong observation and spatial assessment ability
• Basic measurement and documentation skills (tape measure, floor plan sketching)
• Familiarity with POSM, branding collaterals, and visual merchandising concepts
• Good interpersonal and negotiation skills with retailers
• Proficiency in basic reporting tools (Excel, mobile apps, or CRM tools)
• Self-motivated with ability to manage independent field schedules
Qualifications
• Graduate in any discipline (Marketing or Business preferred)
• 1–3 years of experience in field sales, trade marketing, or retail activation
• Two-wheeler license and willingness to travel within assigned territory
• Basic smartphone proficiency for photo documentation and reporting
Requirements
* Graduate in any discipline (Marketing/Business preferred)
* 1–3 years of experience in field sales, trade marketing, or retail activation
* Strong observation and space assessment skills
* Basic measurement and documentation ability
* Knowledge of POSM and visual merchandising
* Good communication and retailer relationship skills
* Basic proficiency in Excel, mobile apps, or CRM tools
* Must own or have access to a two-wheeler with a valid driving license
* Willingness to travel extensively within the assigned territory
* Comfortable using a smartphone for photo documentation and reporting
* 1–3 years of experience in field sales, trade marketing, or retail activation
* Strong observation and space assessment skills
* Basic measurement and documentation ability
* Knowledge of POSM and visual merchandising
* Good communication and retailer relationship skills
* Basic proficiency in Excel, mobile apps, or CRM tools
* Must own or have access to a two-wheeler with a valid driving license
* Willingness to travel extensively within the assigned territory
* Comfortable using a smartphone for photo documentation and reporting