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SM
Digital marketing
Srk medical agencies
Vijayawada, Andhra Pradesh Full Time 1 vacancy
Salary
20,000 - 30,000 LPA
Experience
3-10 years
Applications
9
Job Description
Digital Marketing Manager – Group Companies
Reporting To: Managing Director
Key Responsibilities
1. Digital Strategy
* Develop and implement digital marketing strategies for all group companies.
* Create annual and monthly marketing plans aligned with business goals.
* Build brand awareness across Andhra Pradesh and India.
2. Social Media Management
* Manage Facebook, Instagram, LinkedIn, YouTube, and WhatsApp Business accounts.
* Plan and publish engaging content calendars.
* Increase followers, engagement, and brand visibility.
3. Website Management
* Maintain and update company websites.
* Improve SEO to increase organic traffic.
* Ensure websites are fast, secure, and mobile-friendly.
4. Performance Marketing
* Plan and optimize Google Ads and Meta (Facebook/Instagram) campaigns.
* Generate qualified leads for clinics, nutraceutical products, and business partnerships.
* Track cost per lead (CPL), conversions, and return on ad spend (ROAS).
5. Content Creation
* Coordinate development of:
* Product brochures
* Educational articles
* Videos and reels
* Doctor interviews
* Patient awareness campaigns
* Corporate presentations
6. Healthcare Marketing Compliance
* Ensure all promotional content complies with applicable advertising and healthcare regulations.
* Coordinate with medical experts for accurate educational content.
7. Lead Generation
* Generate enquiries from:
* Hospitals
* Doctors
* Pharmacies
* Patients (for clinic services)
* Distribution partners
* Franchise and stockist opportunities
8. Email & WhatsApp Marketing
* Design and execute email campaigns.
* Create WhatsApp campaigns for doctors, retailers, hospitals, and distributors.
* Monitor campaign performance.
9. Branding
* Maintain consistent branding across all companies.
* Design promotional materials for events, conferences, and exhibitions.
* Coordinate digital creatives with designers.
10. Analytics & Reporting
* Monitor:
* Website traffic
* Lead generation
* Social media growth
* Campaign ROI
* SEO rankings
* Conversion rates
* Submit weekly and monthly performance reports to management.
Skills Required
* Digital Marketing
* SEO & SEM
* Google Ads
* Meta Ads
* LinkedIn Marketing
* Canva / Adobe Creative Suite
* Video editing (basic)
* Google Analytics
* Content writing
* Email marketing
* CRM management
Preferred Qualifications
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* 3–7 years of experience in digital marketing.
* Experience in healthcare, pharmaceuticals, hospitals, nutraceuticals, or wellness is preferred.
* Certifications in Google Ads, Google Analytics, or Meta Blueprint are an advantage.
Key Performance Indicators (KPIs)
* Generate at least 300 qualified leads per month across all businesses.
* Increase website traffic by 20% year over year.
* Achieve 10–15% monthly social media growth.
* Improve SEO rankings for targeted keywords.
* Deliver campaigns within budget while achieving agreed ROI.
* Publish 20–25 high-quality social media posts and 8–12 reels/videos each month.
* Produce weekly performance dashboards and monthly marketing reports.
This role will support the growth of:
* SRK Medical Agencies – Specialty pharma distribution and hospital engagement.
* SRK Specialities – Corporate hospital and institutional business development.
* Dhara Clinic – Patient education, appointment bookings, preventive health awareness, and lifestyle medicine campaigns.
* Lumea Life Sciences Pvt. Ltd. – Nutraceutical brand awareness, product education, and lead generation through compliant digital campaigns.
Reporting To: Managing Director
Key Responsibilities
1. Digital Strategy
* Develop and implement digital marketing strategies for all group companies.
* Create annual and monthly marketing plans aligned with business goals.
* Build brand awareness across Andhra Pradesh and India.
2. Social Media Management
* Manage Facebook, Instagram, LinkedIn, YouTube, and WhatsApp Business accounts.
* Plan and publish engaging content calendars.
* Increase followers, engagement, and brand visibility.
3. Website Management
* Maintain and update company websites.
* Improve SEO to increase organic traffic.
* Ensure websites are fast, secure, and mobile-friendly.
4. Performance Marketing
* Plan and optimize Google Ads and Meta (Facebook/Instagram) campaigns.
* Generate qualified leads for clinics, nutraceutical products, and business partnerships.
* Track cost per lead (CPL), conversions, and return on ad spend (ROAS).
5. Content Creation
* Coordinate development of:
* Product brochures
* Educational articles
* Videos and reels
* Doctor interviews
* Patient awareness campaigns
* Corporate presentations
6. Healthcare Marketing Compliance
* Ensure all promotional content complies with applicable advertising and healthcare regulations.
* Coordinate with medical experts for accurate educational content.
7. Lead Generation
* Generate enquiries from:
* Hospitals
* Doctors
* Pharmacies
* Patients (for clinic services)
* Distribution partners
* Franchise and stockist opportunities
8. Email & WhatsApp Marketing
* Design and execute email campaigns.
* Create WhatsApp campaigns for doctors, retailers, hospitals, and distributors.
* Monitor campaign performance.
9. Branding
* Maintain consistent branding across all companies.
* Design promotional materials for events, conferences, and exhibitions.
* Coordinate digital creatives with designers.
10. Analytics & Reporting
* Monitor:
* Website traffic
* Lead generation
* Social media growth
* Campaign ROI
* SEO rankings
* Conversion rates
* Submit weekly and monthly performance reports to management.
Skills Required
* Digital Marketing
* SEO & SEM
* Google Ads
* Meta Ads
* LinkedIn Marketing
* Canva / Adobe Creative Suite
* Video editing (basic)
* Google Analytics
* Content writing
* Email marketing
* CRM management
Preferred Qualifications
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* 3–7 years of experience in digital marketing.
* Experience in healthcare, pharmaceuticals, hospitals, nutraceuticals, or wellness is preferred.
* Certifications in Google Ads, Google Analytics, or Meta Blueprint are an advantage.
Key Performance Indicators (KPIs)
* Generate at least 300 qualified leads per month across all businesses.
* Increase website traffic by 20% year over year.
* Achieve 10–15% monthly social media growth.
* Improve SEO rankings for targeted keywords.
* Deliver campaigns within budget while achieving agreed ROI.
* Publish 20–25 high-quality social media posts and 8–12 reels/videos each month.
* Produce weekly performance dashboards and monthly marketing reports.
This role will support the growth of:
* SRK Medical Agencies – Specialty pharma distribution and hospital engagement.
* SRK Specialities – Corporate hospital and institutional business development.
* Dhara Clinic – Patient education, appointment bookings, preventive health awareness, and lifestyle medicine campaigns.
* Lumea Life Sciences Pvt. Ltd. – Nutraceutical brand awareness, product education, and lead generation through compliant digital campaigns.
Requirements
Bachelor’s degree in Marketing, Business Administration, Mass Communication, Digital Media, or a related field.
* MBA in Marketing is preferred.
* Professional certification in Digital Marketing is an added advantage.
Preferred Certifications
* Google Ads Certification
* Google Analytics Certification
* Meta (Facebook & Instagram) Blueprint Certification
* SEO Certification
* HubSpot Content Marketing or Email Marketing Certification
* LinkedIn Marketing Certification (preferred)
Experience
* 3–7 years of experience in digital marketing.
* Experience in healthcare, pharmaceuticals, hospitals, nutraceuticals, or wellness industries is preferred.
* Proven experience managing multiple brands or business units simultaneously.
* Experience with performance marketing, SEO, social media management, content marketing, and lead generation.
Technical Skills
* Google Ads & Meta Ads
* SEO and SEM
* Google Analytics (GA4)
* WordPress or other CMS platforms
* Canva and Adobe Creative Suite (basic design skills)
* Video editing tools (e.g., Premiere Pro, CapCut)
* Email marketing platforms
* CRM software
* Microsoft Excel, PowerPoint, and reporting dashboards
Personal Skills
* Strong communication and presentation skills.
* Creative thinking with an analytical mindset.
* Leadership and team management abilities.
* Project management and multitasking skills.
* Data-driven decision-making.
* Ability to work under deadlines and manage multiple brands effectively.
* Strong understanding of healthcare marketing ethics and applicable advertising regulations.
* MBA in Marketing is preferred.
* Professional certification in Digital Marketing is an added advantage.
Preferred Certifications
* Google Ads Certification
* Google Analytics Certification
* Meta (Facebook & Instagram) Blueprint Certification
* SEO Certification
* HubSpot Content Marketing or Email Marketing Certification
* LinkedIn Marketing Certification (preferred)
Experience
* 3–7 years of experience in digital marketing.
* Experience in healthcare, pharmaceuticals, hospitals, nutraceuticals, or wellness industries is preferred.
* Proven experience managing multiple brands or business units simultaneously.
* Experience with performance marketing, SEO, social media management, content marketing, and lead generation.
Technical Skills
* Google Ads & Meta Ads
* SEO and SEM
* Google Analytics (GA4)
* WordPress or other CMS platforms
* Canva and Adobe Creative Suite (basic design skills)
* Video editing tools (e.g., Premiere Pro, CapCut)
* Email marketing platforms
* CRM software
* Microsoft Excel, PowerPoint, and reporting dashboards
Personal Skills
* Strong communication and presentation skills.
* Creative thinking with an analytical mindset.
* Leadership and team management abilities.
* Project management and multitasking skills.
* Data-driven decision-making.
* Ability to work under deadlines and manage multiple brands effectively.
* Strong understanding of healthcare marketing ethics and applicable advertising regulations.