E Commerce Sr Executive

E-Commerce Manager

Department

E-Commerce

Reports To

Head of Business / Director

Job Summary

The E-Commerce Manager is responsible for managing and growing the company's online sales across e-commerce platforms and the brand website. This role oversees order processing, inventory management, pricing strategies, digital marketing, customer experience, and online sales performance to achieve business growth and profitability.

Key Responsibilities
E-Commerce Operations
Manage day-to-day e-commerce operations, including order processing and fulfillment.
Monitor inventory levels and coordinate with the warehouse to ensure product availability.
Ensure accurate product listings, pricing, descriptions, and images across all online platforms.
Manage returns, refunds, and replacement processes while maintaining high customer satisfaction.
Handle online payment reconciliation and return payment processing.
Sales & Business Growth
Review daily, weekly, and monthly sales reports and stock availability.
Develop and implement strategies to increase online sales and improve conversion rates.
Create and execute pricing strategies, promotional offers, and seasonal campaigns.
Monitor competitors and market trends to identify business opportunities.
Conduct market research and customer behavior analysis to improve business performance.
Digital Marketing
Plan, execute, and monitor digital marketing campaigns.
Manage advertising through:
Google Ads
Meta (Facebook & Instagram) Ads
Google Merchant Center and related Google tools
Develop and implement SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.
Coordinate email marketing campaigns and promotional activities to increase customer engagement and sales.
Analytics & Reporting
Analyze website traffic, sales performance, and customer insights using analytics tools.
Prepare regular MIS reports and present business performance to management.
Track campaign ROI, customer acquisition costs, and conversion metrics.
Team Coordination
Coordinate with the Warehouse, Customer Support, Marketing, Finance, and IT teams to ensure smooth operations.
Train and guide team members on e-commerce processes and best practices.
Ensure compliance with company policies and standard operating procedures.
Required Qualifications
Bachelor's degree in Business Administration, Marketing, E-Commerce, Commerce, or a related field.
3–6 years of experience in e-commerce operations or online retail management.
Experience in the apparel, fashion, or retail industry is preferred.
Required Skills
Strong knowledge of order processing and inventory management.
Knowledge of Order Management Systems (OMS) and e-commerce platforms.
Business management and online sales strategy expertise.
Pricing strategy and sales optimization skills.
Basic accounting knowledge for payment reconciliation and refunds.
Digital marketing expertise, including:
Google Ads
Meta (Facebook & Instagram) Ads
SEO & SEM
Email Marketing
Market research and analytical skills.
Strong communication, leadership, and team management skills.
Excellent problem-solving and decision-making abilities.
Proficiency in Microsoft Office (Excel, Word, PowerPoint).
Strong knowledge of customer insights and conversion optimization.
Key Performance Indicators (KPIs)
Online Sales Growth
Website Conversion Rate
Revenue Achievement
Return and Refund Rate
Order Fulfillment Accuracy
Customer Satisfaction Rating (CSAT)
Digital Marketing ROI
Cost Per Acquisition (CPA)
Website Traffic Growth
Inventory Availability
Campaign Performance
Customer Retention Rate
Preferred Knowledge
E-commerce platforms such as Shopify, WooCommerce, Magento, or similar.
Google Analytics (GA4), Google Search Console, and Google Merchant Center.
Marketplace management (Amazon, Flipkart, Myntra, Ajio, etc.).
CRM tools and customer engagement platforms.

uired Qualifications
Bachelor's degree in Business Administration, Marketing, E-Commerce, Commerce, or a related field.
3–6 years of experience in e-commerce operations or online retail management.
Experience in the apparel, fashion, or retail industry is preferred.
Required Skills
Strong knowledge of order processing and inventory management.
Knowledge of Order Management Systems (OMS) and e-commerce platforms.
Business management and online sales strategy expertise.
Pricing strategy and sales optimization skills.
Basic accounting knowledge for payment reconciliation and refunds.
Digital marketing expertise, including:
oGoogle Ads
oMeta (Facebook & Instagram) Ads
oSEO & SEM
oEmail Marketing
Market research and analytical skills.
Strong communication, leadership, and team management skills.
Excellent problem-solving and decision-making abilities.
Proficiency in Microsoft Office (Excel, Word, PowerPoint).
Strong knowledge of customer insights and conversion optimization.