EBO ASM

Job Description – Area Sales Manager (EBO)
Position: Area Sales Manager – EBO (Exclusive Brand Outlet)
Position Overview

The Area Sales Manager (EBO) is responsible for driving sales growth, ensuring operational excellence, and maximizing profitability across all Exclusive Brand Outlets (EBOs) within the assigned territory. The role focuses on achieving business targets, developing high-performing store teams, maintaining brand standards, and delivering an exceptional customer experience.

Key Responsibilities
1. Sales & Business Development
Achieve monthly, quarterly, and annual sales targets across all assigned stores.
Identify new business opportunities and market expansion potential.
Develop and implement strategies to increase store sales and profitability.
Drive upselling, cross-selling, and promotional initiatives to maximize revenue.
Monitor store performance and implement corrective actions where required.
2. Team Leadership & People Management
Lead, motivate, and mentor Store Managers and store staff to achieve business objectives.
Conduct regular store visits to review performance and provide coaching.
Ensure effective manpower planning, recruitment, onboarding, and employee retention.
Monitor employee productivity and foster a positive work culture.
Conduct performance reviews and implement development plans.
3. Store Operations Management
Oversee daily operations of all assigned stores to ensure smooth functioning.
Monitor inventory levels, stock movement, replenishment, and stock accuracy.
Ensure compliance with company SOPs, operational standards, and audit requirements.
Coordinate with warehouse and logistics teams to maintain product availability.
Ensure stores maintain cleanliness, safety, and operational efficiency.
4. Customer Experience & Service Excellence
Maintain high standards of customer service across all stores.
Resolve escalated customer complaints promptly and professionally.
Drive customer engagement and loyalty programs.
Monitor customer feedback and implement improvement initiatives.
5. Brand Management & Visual Merchandising
Ensure all stores maintain company branding and visual merchandising standards.
Coordinate with the Visual Merchandising team for seasonal displays and promotional campaigns.
Monitor in-store presentation to enhance customer experience and brand image.
6. Financial Management & Compliance
Review store-wise Profit & Loss (P&L), sales performance, expenses, and profitability.
Monitor operating costs and improve overall financial performance.
Ensure timely collection of franchise payments and adherence to financial discipline.
Ensure compliance with statutory, legal, company, and safety regulations.
7. Reporting & Communication
Submit regular MIS reports covering sales, inventory, manpower, productivity, and store performance.
Provide competitor analysis, market intelligence, and customer insights to management.
Communicate company policies, business updates, and strategic initiatives effectively to store teams.
8. Training & Employee Development
Identify training needs and organize development programs for Store Managers and staff.
Coach Store Managers on leadership, sales techniques, and operational excellence.
Develop succession plans for key positions within the assigned region.
Key Performance Indicators (KPIs)
Achievement of Sales Targets
Like-for-Like (LFL) Sales Growth
Store Profitability
Conversion Rate
Average Bill Value (ABV)
Units Per Transaction (UPT)
Inventory Accuracy
Stock Availability
Customer Satisfaction (CSAT)
Employee Retention
Audit & SOP Compliance
Visual Merchandising Compliance
Franchise Partner Satisfaction
Qualification
Bachelor's Degree in Business Administration, Retail Management, Marketing, or a related field.
MBA is preferred.
Experience
5–8 years of experience in Retail Sales, preferably in Fashion, Apparel, or Lifestyle brands.
Minimum 2–3 years of experience managing multiple retail stores or Exclusive Brand Outlets (EBOs).
Required Skills
Strong leadership and team management skills.
Excellent sales and business development capabilities.
Retail operations and inventory management.
Financial and commercial acumen.
Strong analytical and MIS reporting skills.
Customer relationship management.
Effective communication and interpersonal skills.
Problem-solving and decision-making ability.
Proficiency in Microsoft Excel, ERP, POS systems, and retail software.
Willingness to travel extensively within the assigned region.
Reporting To
Director/ Executive Director

Required Skills
Strong leadership and team management skills.
Excellent sales and business development capabilities.
Retail operations and inventory management.
Financial and commercial acumen.
Strong analytical and MIS reporting skills.
Customer relationship management.
Effective communication and interpersonal skills.
Problem-solving and decision-making ability.
Proficiency in Microsoft Excel, ERP, POS systems, and retail software.
Willingness to travel extensively within the assigned region.